When it comes to attracting customers to your bar, the usual happy hours, karaoke nights, and quiz sessions just don't cut it anymore. In an age where consumers are constantly seeking new experiences, bar owners need to think outside the box to stand out from the crowd. But fear not – we're here to help you spice up your promotional game and increase foot traffic in ways that will get people talking. Let’s dive into some out-of-the-ordinary promotional activities that could turn your bar into the place to be.
Themed Bar Takeovers
Sometimes, the best way to attract a crowd is to completely transform the bar into something unexpected. Consider hosting a themed bar takeover, where you turn your space into a different world entirely. One night, your bar could be a 1920s speakeasy with Prohibition-era cocktails, and the next, it could be a tropical island paradise with tiki drinks and Hawaiian shirts. The key is to go all-in on the theme – from the décor to the drinks menu and even the staff uniforms. When people see something truly unique, they’ll be curious enough to check it out.
Pro Tip: Collaborate with local artists or influencers to help promote the event and add a unique touch.
Pop-Up Experiences
Who doesn’t love a surprise? A pop-up event can bring an element of excitement and exclusivity to your bar. From hosting a guest chef for a night to bringing in a local brewery for a tap takeover, pop-up experiences draw crowds eager to experience something new. Think about teaming up with local creators, food trucks, or craft makers to introduce unique offerings that your regulars won’t find anywhere else.
Pro Tip: Pop-up events can be scheduled for a limited time, creating a sense of urgency and exclusivity. Promote them heavily on social media to build buzz.
Immersive Theatre Nights
If you’re looking to blend entertainment with a unique bar experience, why not host an immersive theatre night? Think actors who integrate with the crowd, offering a more interactive, theatrical experience. You could host mystery dinner theatre events, where patrons solve clues to uncover a storyline while enjoying their drinks, or even a murder mystery where guests play an active role in the drama. The blend of entertainment and socialising will keep customers coming back for more.
Pro Tip: Collaborate with local theatre companies or improv groups to help with the production and ensure the event runs smoothly.
Vintage Arcade or Game Night
Retro gaming is all the rage, so why not bring a bit of nostalgia to your bar? Set up a vintage arcade corner with classic video games or host a competitive game night featuring everything from board games to giant Jenga. You can even create a tournament and offer prizes for the winners. This will attract those looking for something fun and interactive while enjoying a drink or two.
Pro Tip: Use your social media channels to engage potential customers by running a poll to see which games they'd love to play at your bar.
Craft Beer or Wine Subscription Nights
Turn your bar into a hotspot for craft beer or wine lovers by offering subscription nights where customers can sample limited-edition brews or rare wines. You could set up tasting stations and allow customers to purchase a subscription for a monthly or quarterly selection of special drinks. This type of event appeals to those who love to try new things and helps build a loyal following.
Pro Tip: Use this as an opportunity to partner with local craft brewers or vineyards, and promote their products in a fun and informative way.
Social Media Challenges
Create an interactive experience by hosting social media challenges. Encourage customers to post their best photos or videos of themselves enjoying your drinks or participating in your themed events with a specific hashtag. Offer a prize for the most creative post or the one with the most likes, whether it’s a free drink or a voucher for a future visit. It’s a fun way to get people engaged both online and in-person, plus it increases your bar’s visibility on social media.
Pro Tip: Use your bar’s Instagram or Facebook page to highlight the most engaging content from your customers to keep the challenge alive and encourage participation.
Conclusion
When it comes to bringing in new customers and increasing foot traffic, the more unusual and engaging the experience, the better. From immersive theatre to themed takeovers and retro game nights, these out-of-the-ordinary promotional activities will make your bar the talk of the town. So, it’s time to think beyond the ordinary and start planning a night that’ll have people queuing up at your door.
